The Effect Of Price, Sales Promotion, And Trust On Purchase Decisions At PT Star Multi Exchange Medan
Keywords:
Price, Promotion, purchasing decisionsAbstract
The research objective is to price, sales promotion, and trust in purchasing decisions at PT Star Multi Exchange Medan. This research approach is based on a quantitative approach. The population in this study amounted to 167 consumers of PT Star Multi Exchange Medan and the number of samples in this study were 118 consumers. The sampling technique used was random sampling. Data collection techniques used questionnaires, interviews and documentation studies. The data analysis technique uses multiple linear regression analysis. The results of the study show that partially and simultaneously Price, Sales Promotion and Trust have an effect positive and significant to the Purchase Decision at PT Star Multi Exchange Medan.
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Copyright (c) 2023 International Journal of Comparative Accounting And Management Science (IJCAMS)

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International Journal of Comparative Accounting And Management Science (IJCAMS)
© 2022
This work is licensed under a Creative Commons Attribution 4.0 International License