The Influence of Price, Promotion, and Service Quality on Buying Interest at Bloum's Cafe & Resto Medan
Keywords:
Price, Promotion, Service, Quality, Buying InterestAbstract
This study aims to determine how the influence of price, promotion, and service quality on buying interest at Bloum's Cafe & Resto Medan. This study uses the SPSS application. In this study, the population used at Bloum's Cafe & Resto Medan was 375 customers. The method used in this research is a quantitative approach. The results of this study that the price variable has a positive and significant effect on buying interest with a significance of 0.000 and a tcount of 4.261. the promotion variable has a positive and significant effect on buying interest with a significance of 0.000 and tcount 6.134. The service quality variable has a positive and significant effect on buying interest with a significance of 0.000 and tcount 7.386. variable price, compensation, and quality of service simultaneously affect buying interest
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Copyright (c) 2022 International Journal of Comparative Accounting And Management Science (IJCAMS)
This work is licensed under a Creative Commons Attribution 4.0 International License.
International Journal of Comparative Accounting And Management Science (IJCAMS)
© 2022
This work is licensed under a Creative Commons Attribution 4.0 International License
