The Influence of Product Quality, Service Quality, and Price on Consumer Decisions in Making Purchases at PT. Indomarco Pristama Medan

Authors

  • Edward Daniel Saputra Universitas Prima Indonesia
  • Noveria Purba Universitas Prima Indonesia
  • Ricky Rafii Ritonga Universitas Prima Indonesia

Keywords:

product quality, service quality, price, purchasing decisions

Abstract

This study aims to analyze and determine the effect of product quality, service quality, and price on consumer decisions in making purchases at PT. Indomarco Pristama Medan. Data collection by simple random sampling of 100 respondents or samples in this study. This research method uses multiple linear regression assisted by the application of SPSS 23 data processing. The results show that product quality has a positive and significant influence on consumer purchasing decisions at PT Indomarco Pristama Medan. Service quality has a negative and significant impact on consumer purchasing decisions at PT Indomarco Pristama Medan. Price has a positive and significant influence on consumer purchasing decisions at PT Indomarco Pristama Medan. Simultaneously shows product quality, service quality,y, and price have a positive and significant influence on consumer purchasing decisions at PT Indomarco Pristama Medan The adjusted R Square coefficient is 92.9% which shows that the variation of the purchasing decision variables can be explained by the variables of product quality, service, quality, and price. While the remaining 7.1% is influenced by other independent variables that cannot be explained in this study.

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Published

2022-06-15

How to Cite

Saputra, E. D., Purba, N. ., & Ritonga, R. R. (2022). The Influence of Product Quality, Service Quality, and Price on Consumer Decisions in Making Purchases at PT. Indomarco Pristama Medan. International Journal of Comparative Accounting And Management Science (IJCAMS), 1(2), 82–90. Retrieved from https://ijcams.sbm.or.id/index.php/ams/article/view/12

Issue

Vol. 1 No. 2 (2022): April - June

Section

Articles

License

Copyright (c) 2022 International Journal of Comparative Accounting And Management Science (IJCAMS)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

International Journal of Comparative Accounting And Management Science (IJCAMS)
© 2022

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License

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