The Effect Of Service Quality, Facilities, And Location On Customer Satisfaction On PT. Grand Mutiara Hotel Berastagi
Abstract
Customer satisfaction has an important role that can encourage the progress of the company. This research aims to determine the effect of service quality, facilities, and location on customer satisfaction at the service of PT. Grand Mutiara Hotel Berastagi. The method used in this study is a quantitative approach with the nature of Explanatory Research, the sample was taken using a random sampling technique. The research population was 11,466 consumers with samples of 100 consumers. Primary data was obtained from questionnaire interviews and secondary data was obtained from company data. The results of this research showed that service quality partially has a significant effect on customer satisfaction. Facilities partially have a significant effect on customer satisfaction. Location partially has a significant effect on customer satisfaction of PT. Grand Mutiara Hotel Berastagi
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Copyright (c) 2022 International Journal of Comparative Accounting And Management Science (IJCAMS)
This work is licensed under a Creative Commons Attribution 4.0 International License.
International Journal of Comparative Accounting And Management Science (IJCAMS)
© 2022
This work is licensed under a Creative Commons Attribution 4.0 International License
