The Effect of Price, Product Quality, and Customer Satisfaction on Customer Loyalty at PT Putra Sejahtera Mandiri Vulkanisir Medan
Keywords:Price, Product Quality, Customer Satisfaction, Customer Loyalty
The research purpose is to test Price, Product Quality and Customer Satisfaction on Customer Loyalty at PT Putra Sejahtera Mandiri Vulkanisir Medan. The phenomenon of decreasing customer loyalty is motivated by price, product quality and customer satisfaction. The research method used is the quantitative method. Data collection techniques using questionnaires, interviews and documentation. The population in this research is 236 customers. The research sample is 148 respondents. The sampling technique used is random sampling, The results of the study show that partially and simultaneously Price, Product Quality and Customer Satisfaction have a positive and significant effect on Customer Loyalty at PT Putra Sejahtera Mandiri Vulkanisir Medan.
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Copyright (c) 2023 International Journal of Comparative Accounting And Management Science (IJCAMS)
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International Journal of Comparative Accounting And Management Science (IJCAMS)
This work is licensed under a Creative Commons Attribution 4.0 International License